Mondial Assistance UK Launches MINI Emergency Service App

Mondial Assistance UK is launching an iPhone App to provide roadside assistance services to MINI owners. Designed to help owners who get into motoring difficulty, the App provides a direct link to MINI Emergency Service and is a further development of “Direct Assist”, launched earlier this year. Direct Assist is a white label “App” created specifically for motor manufacturers, with MINI being the first to bring to market its benefits for customers. While the service will be launched initially for iPhone, further developments are planned for other SmartPhone platforms in the near future.

Now MINI owners with existing Emergency Service cover can simply launch the App via their iPhone. The MINI Emergency Service App will sit alongside many new features MINI will launch this year with its MINI Connected feature, enabling iPhone users a greater level of connectivity both in and out of their MINIs.

The MINI Emergency Service App will allow owners to request roadside assistance, monitor the status of their request, locate their nearest MINI dealer and obtain directions or, speak directly to MINI Emergency Service personnel. Using GPS technology, the customer’s exact location is pinpointed, allowing customer service representatives to quickly identify the nearest technician or assistance resource. Once the service is confirmed, the MINI Emergency Service App provides customers with the estimated time of arrival direct to their phone, together with the ability to monitor the assistance resource via Google Maps.

Customers who do not have valid MINI Emergency Service will be offered the opportunity to pay for the assistance for a one-off cost. They will also be sent details to enable them to purchase the product electronically.

Lee Taylor, Automotive Director of Mondial Assistance UK says, “Launched earlier this year, the Direct Assist App has been a global success for Mondial Group, providing improved service delivery and convenience to motor manufacturers and their customers in countries such as Brazil, Asia Pacific and Continental Europe. “We are very excited to be bringing this innovative product to the dynamic MINI brand, putting MINI owners firmly in control and enhancing their ownership experience.”

Jane Noble, BMW Group National Customer Service Manager adds “The launch of the MINI Emergency Service App is a natural extension of the service we provide to our customers. Our partnership with Mondial Assistance has allowed us to develop this App and drive SmartPhone interaction with our customers to improve their MINI experience. In the future it is likely to become a valuable tool in our continued goal to improve communication with MINI owners.”

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